5 Easy Steps To Making A Website Mobile Friendly

Technology today has evolved to a point where we can barely function without it. Think about it. Could you actually function without using the internet? It has become an absolute necessity for us.

Why else would service providers offer things like Spectrum Internet Assist?

Slowly we are shifting to a race that does everything online. We shop online, work online, travel by using online services. Most of our day revolves around doing something online. Replying to emails during the day and watching shows on Netflix at night.

In fact, since 2014 the number of mobile devices in the world has far surpassed the number of humans on the planet.  Think about it. Every one of us has at least two mobile devices. Keeping this in mind, websites are realizing the importance of being mobile friendly.

Google, the world’s leading search engine has adapted its algorithms for mobile-friendly websites. As a result, those websites that previously enjoyed high rankings fell to the lower tiers. Why? Simply because the pages were not optimized for mobile-view.

Today, almost 60% percent of the internet is used over a mobile device. Additionally, nearly 50 percent of all e-commerce revenue generated in the US is over mobiles.

5 Easiest Steps to Make Your Website Mobile-Friendly

Making your website mobile friendly is not a big deal. Actually, it can be very easy. That is the basic point. Traditionally, websites views were on larger screens so you could cram more onto the page. With mobiles, the screen size decreases significantly. That means your website needs to offer more in less space.

  1. Pay Attention to Your Fonts
  2. Adjust Images and Avoid Flash
  3. Make It Universally Compatible
  4. Use a Simple Layout
  5. Media Queries can Really Help

1. Pay Attention to Your Fonts

One of the most common issue with websites are the fonts. You might have created a custom font just for your website. That is, unfortunately, going to have to go. When navigating the website on their phone, people are unlikely to download new fonts. If your website does not use a font supported by their device, they will simply move on.

Another thing to consider with fonts is the size. Some fonts may look useable on a computer screen but a smartphone screen is much smaller. When fonts get smaller, readability is usually affected. So make sure to test your font with different sizes.

2. Adjust Images and Avoid Flash

Images are more important for mobile-friendly sites than for traditional sites. The reason is that traditional websites focus more on text than images. It is the other way around for mobile-friendly sites. You need to configure your images to match with screen sizes. One way to do that is by using page percentages, instead of pixels to determine the image dimensions.

Additionally, it is also necessary to optimize the image size. This is the amount of data it will take to download the image to the mobile device. Reducing the size of the image to less than 1 MB will help the page load faster as well.

Similarly, using Flash is not advisable. Since it is data heavy and more importantly it is an obsolete technology. There aren’t many mobile devices that still support flash.

3. Make It Universally Compatible

Try not to block image files, Java, or CSS on the website. These three together are vital for a highly responsive mobile site. You can’t forget that there are many different mobile companies. Each of them has different specifications. Your website needs to be able to load efficiently on each one of them.

4. Use a Simple Layout

Because the size of the screen is smaller, simpler layouts look better. The more intense your layout is, the worse it would look on a smaller screen. Additionally, simple layouts will be easier to load on the mobile device.

It is also a fact that simple designs are more likely to keep the attention of the viewer. This is especially important because mobile users are more likely to get distracted.

5. Media Queries can Really Help

What is a media query? Well, if you are not a technical person, think of it like this. Before loading your webpage on a mobile device, it will ask the device a series of questions. Like a questionnaire. Depending on the answers the devices send back, the website will adapt to give faster loading speeds. Like if the device screen is a certain size the website will optimize pictures accordingly.

Conclusion

Today, most of the internet usage is done using mobile devices. Google has also realized this and made changes to their algorithms. As technology evolves to online everything, services like Spectrum voice will be less in demand. Think about it. Do you use your smartphone more for calls or for using the internet to either reply to a mail or IM?

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Author: Harry Miller