The logo is one of the most important things that business needs. It defines your brand’s image, trust, and reliability. Your customers will know your brand from the logo you have. Therefore, It is very much important to have a perfect logo for your business.
You need to look at various things to design a perfect logo. Here is your road map to designing the perfect logo for your business. Follow this and you will get the best logo for your business.
Basically, the roadmap can be divided into 5 simple steps that you need to follow
- Knowing your business needs
- Getting an idea for a logo
- Designing a logo
- Enhancing logo with fonts and colors
- Using it
1. Knowing your business needs
The first and the foremost thing that you will have to do while designing a logo, you will need to know about what your business is and what its requirements are. Every business needs a different kind of logo. This really depends on the category and the niche of your business. For instance, a web designing company’s logo will be different than a digital media agency. Although, the categories of both of them are the same and the industry is almost the same. The niche changes. Therefore, you will need to choose the logo accordingly.
2. Getting an Idea for Logo
Here, you will need to get your creativity out of your brain and think of something unique and something that matters. You can take some of the ideas from free logo designs. A logo can be simple such as the initial of the company written in the name or you can create something unique such as a logo with a story. The idea is the most important thing that you will need to focus on, so you can invest your most of the time here getting the perfect idea for your logo. Once you get the proper idea on how you want your logo to be, you can go to the next part of the process that is designing your logo.
3. Designing your Logo
This is the part where you will actually design your logo. You will need to think about various things over here before designing the logo. Some of these things include how you want your logo to be. For instance, some of the companies have the logo with their entire name such as Amazon while some of the companies have the logo different from the name of the brand. Nike can be one of the great examples of a similar kind of company. Once you select it, you will need to design that logo keeping everything in mind such as precision, shape, and most importantly the size of the element. If you take some of the elements from the internet, make sure they are royalty free or you could end up in big legal trouble.
4. Enhancing your logo with fonts and colors
Once you have done all of these things you will need to enhance your logo to finally finish it. This includes some of the things such as color combination as well as a font of the logo. Both of this plays an important role when you are finalizing a logo. Most of the people think that they can simply design any color they want. However, it is not so. You should choose the color combination that goes along with the theme of your company. If you have a website developed already, you can add similar colors as of your website to the logo. In this way, you won’t have to ask your web designer to change the color of your website. For the fonts, make sure you select the fonts that are visible to everyone and anyone can read what is exactly written on your logo.
5. Using it
The last thing is to finally upload the logo and start using it. Add it your website, add it to your banner, add it to your brochures and eBooks, add it in your social media accounts, and add it to all the places that are related to your brand. Make sure your customers identify your brand by your logo.