Touted as one of the major marketing trends of the moment, 2019 seems to be the year that virtual reality (or VR) goes mainstream. Over the past few years we have seen several big brands develop their own virtual reality marketing tools with resounding success. VR tech has never been more affordable, and this has opened up the gate for SMEs.
“People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” – Maya Angelou
Over the past few years, there has been a major shift in the world of marketing as brands pivot towards “experiential marketing.” In this new climate, organisations no longer seek to sell directly to the customer, rather they try to engage the customer in an interactive experience that they will never forget.
Due to its highly immersive nature, VR is the perfect tool for experiential marketing. With VR, brands can curate experiences that involve the customer in a 2-way interaction with the brand. This helps to build a trust and emotional connection with the brand – thereby boosting engagement and ultimately sales.
One example of a brand that has led the way with VR marketing is National Geographic. Throughout 2018, the renowned magazine created a number of immersive virtual reality experiences on YouTube (e.g. “The Okavango Experience” – a four-part series that takes audiences into the wilds of Botswana’s Okavango Delta) to help draw a younger market by “marrying immersive technology with impactful storytelling”.
If you have heard of virtual reality, but are unsure of why your brand should leverage this technology then you should take a look at the below infographic courtesy of the team at The Missing Link.
Read the infographic below to discover more about how brands can benefit from virtual reality.