Being a buyer, selecting the right web hosting provider can be a tough choice. Due to availability of millions of web hosting companies in the market, providing the similar product at a slightly different price. It is all time suggested to compare the plans and price of the hosting providers. All providers offer 24*7 support, money back guarantee, maximum up-time, free SSL certificate, free migration, etc. It is your duty to identify what unique you are getting from your provider. Similarly, when it comes to the selection of the server location your decision is important because it will help your business to grow. In this article, I will guide to know why your decision is important for selection of server.
What Does It Means?
If you are targeting to get your business online, make sure your website is loading fast. Google gives priority to those sites that are loading quickly and helping Google to deliver faster results. There are many ways to increase the speed of the website. The server location is one of the important factors that you should focus to improve the SEO results. Now you will ask how it can be the important factor? Getting a nearest server location for your targeted audience can be the easiest way to increase the speed of the website. This can be done by hosting the website in the same country which you are targeting for your business.
Page loading is one of the main factors that encourages the user to browse the website further. The websites that loads slowly can take your businesses down. As per the stats, most of the mobile users search for new options, if your website is taking time to load. In such case, you have to work on mobile friendly site. Google gives priority to those sites that load faster on the mobile as well as on desktop. If your hosting server is far away from the targeted users, it will take time to load the page.
For the websites those are hosted in the same country, it is good to locate the server in that particular country. In case, you are targeting multiple users from the different locations, CDN is the best option to spread the content.
MilesWeb is the best Cheap Web Hosting India company that offers all types of hosting services and other hosting related add-ons at a cheap rate. Their hosting plans are starting from Rs.99/mo and you can select any server location from the given choices: India, UK and USA. They believe that great service is guaranteed only when superior infrastructure is utilized. Because of CDN, their service is fast and reliable and they operate from their four state-of-art data center locations worldwide. Their data centres are facilitating with multi-tier redundant power systems and 24/7 security. The data center is continuously monitored by the experts and highly skilled personnel.
How Search Engine Monitor the Server Location?
According to Matt Cutts – former Google Search Quality expert, “We do absolutely try to return the most relevant results to each user in each country. And server location in terms of IP address is a factor in that.”
However, this reaction was given in 2011.
Recently, Google had to say “Server location (through the IP address of the server) is frequently near your users. However, some websites use distributed content delivery networks (CDNs) or are hosted in a country with better server infrastructure. So, we try not to rely on the server location alone.”
This elaborates that selecting the server location as the per targeted audience is not as crucial as it was prior. Google is continuously making the changes and permitting more global setting. The search engines like Bing, Google, or Yandex have permitted the users to set a country target in webmaster tools. In case, your website already consists of TLD (. UK, .In, .USA or any) then you are not allowed to select a target country. The reason is Google has already associates TLDs with the countries. Moreover, if your site consists of TLD such as .com or .org, you need to mention the targeted country in your webmaster tools. By chance, you forgot to do the same, Google or other search engines will follow the selection pattern based on their criteria. Check below criteria of Google:
- IP address.
- Information available on the website content such as contact form, structured data and more.
- Backlinks of the page.
- Other information relevant to local SEO.
However, if you are hosting a website on US server and the website content is meant for Spain users, it is crucial to set “Spain” in Google webmaster tools or other search engine webmaster tools. In short, you don’t need to host your website on the server located near Spain. You just need to make the international changes in the Google webmaster tool.
Last but not least, if you are targeting users from all over the world, it doesn’t matter your server location. The only thing you need to do is buy a CDN service for targeting users from multiple locations.
This is how hosting server location can impact your SEO and page ranking as well. Additionally, it also affects the loading speed. There are many techniques that you can use such as in Google webmaster tool, you can set your geo- targeting. By doing this, you don’t need to worry about the server location. It is suggested to host your website on that server location that will give your visitors ease of use.