In the end of July 2018, Google has launched Chrome 68 web browser. This introduction of this browser is all set to impact the reputation of your company alongside effecting HTTP website traffic by displaying a warning in address bar.
The Chrome 68 web browser will identify whether your website is HTTPS enabled keeping you in a protected zone. If a site is not secured with SSL, Chrome browser 70 will show up a red triangle in the form of a security warning displayed as “Not Secure” September 2018.
Given this backdrop, this article will shed light on the ripples that will be felt by both the established brands and small businesses. While big brands will demand tighter web security norms, this deadline can adversely impact smaller companies which might not need to step up their web security requirements.
Since Google’s primary objective is to increase the number of encrypted sites, this July 2018 statute comes at the right time declaring all the HTTP websites as unsafe sites. In the past, most of the websites showed up the HTTP path. That means the chunk of people transacting through unsecured sites were more as the concept of encryption did not yet catch their attention.
How to Avoid the “Not Secure” Warning in Chrome Browser?
With time, this situation witnessed a major change leading to a large number of websites that have switched from HTTP to HTTPS by installing SSL certificates. You can obtain either free SSL with 90 days validity from Let’s Encrypt or acquire Paid SSL certificate with issued by trusted Certificate Authorities with up to 2 years validity at discount price from authorized SSL reseller to activate green padlock and HTTPS in web browser address bar.
Comodo Positive SSL is best for small domain because it is most popular domain validated and instantly issued SSL certificate from Comodo Certificate Authority to activate HTTPS in next to the site URL. SSL Certificate used to avoid Not Secure warning and enhance user trust. You can acquire an Extended Validation SSL certificate to verify legal ownership of domain name as well as organization.
You can activate enhanced trust indicators such as green HTTPS padlock icon and Company or Organization name in browser address bar to prove domain legitimacy of your company with EV SSL certificate. Hence, keep data and transaction safe and secure during online transition by adding a up to 256-bit encrypted connection on a website.
While everyone is upgrading to the HTTPS path as a means to improve search engine rankings, you should be proactive enough to tighten the security of personal information of your users. Being mindful of the fact that this browser security is essential. You should not commit the mistake of solely relying on this move. You should employ other security measures like transacting only with trusted merchants who promise you a two-step verification process. It is also advisable to ensure the complete privacy of your social media accounts having financial information. By doing this, you will not fall prey to the searing eyes of hackers.
How “Not Secure” browser warning will affect Online Businesses?
On the flip-side, what about the websites of online businesses? With the July 2018 deadline coming into effect, what is in store for many of the minor businesses which use websites to either publicize their businesses or simply share their contact information to users? Do they also have to adhere to this mandatory requirement of migrating from HTTP to HTTPS and if they do, at what cost?
If you do not move your site to HTTPS, then your site begins to show “Not Secure” warning in address bar of Chrome browser. This security warning creates a doubt in the minds of users that these sites are unsafe.
Many small businesses are already voicing their opinions about this “Not Secure” flag that it will confuse users with genuine security threats. Laypeople may associate the HTTPS encryption as a strong security measure that will insulate their websites from all types of attacks and scams. But that is truly not the case.
Operating via the HTTPS path is undoubtedly a safer means to transact online but not the only means to security. Users should appreciate the fact that encryption provides an additional layer of security and migrating to HTTPS protect the sites from online Man-in-the-middle attacks or data interception or phishing.
Notwithstanding the fact that you operate a big or a small business, it pays to ensure the safety of your company at all times. A “Not Secure” warning can prompt hackers to eye your website as a haven for many other vulnerabilities. In an attempt to secure your website, you need to blend this July 2018 mandate with other stringent measures. You need to equip your servers with the state-of-the-art software that creates a strong wall against the penetrating eyes of hackers. It is also advisable to incorporate latest the security patches that will seal your operations and processes with a safety cover.