Keeping tab on social media video trends is important for any brand, or anyone who creates social media videos. By understanding what trends are out there and how people respond to them, you’ll be able to improve your own social media videos and maybe come up with new ideas that you can use.
Although there are numerous trends related to social media videos, some are likely to have a bigger impact than others. In particular there are certain trends that you should keep tabs on throughout 2018:
Bite-sized Video Content
For some time now one of the most prevalent social media video trends has been bite-sized video content, and to be honest that doesn’t appear set to change anytime soon. The fact of the matter is that short, bite-sized videos that are often anywhere between 15 to 60 seconds long are proven to be far better at engaging viewers than longer videos.
That being said if there’s one thing that has become apparent over time it is that this trend is far from a hard and fast rule. Instead the ‘best’ length for videos does vary somewhat depending on the audience, platform, and type of content. By keeping tabs on this trend, you can create more engaging videos that are just the right length.
Over the last year and a half, live streams have begun to take over social media and more and more platforms have started to support it. It has become clear that it is a trend that is here to stay, and during the time since it was introduced has shown to consistently reach and engage more viewers.
Simply put viewers watch live video content for longer, and are more likely to react to that content by liking, commenting, or performing other actions. Considering that it goes without saying that you will probably want to keep tabs on the trend and may want to create live video content of your own in the future to take advantage of it.
AR (Augmented Reality) and VR (Virtual Reality)
Many social media platforms are investing heavily in AR and VR related content, but it is still a very nascent trend. As the popularity of VR headsets increases however, it is likely that videos catering to the experience will start to grow in popularity.
For now 360-degree videos are the VR video type of choice, and they benefit heavily from the novelty factor. That being said producing 360-degree video is a challenge in and of itself, and it is still better positioned as a ‘one-off’ type of social media video.
Due to the interest expressed in AR and VR it is a trend well worth keeping tabs on, and will enable you to adjust your social media video plans if any new developments surface.
Mobile-friendly Aspect Ratios
As the number of mobile device users on social media has steadily grown, many platforms have started to support more mobile-friendly aspect ratios such as square (1:1) or vertical (9:16). Overall these aspect ratios have proven more effective at engaging mobile users, as they fit better on their device screens and utilize more of its real estate.
Considering mobile users outnumber desktop users on social media nowadays, it is important to keep tabs on this trend. While right now square aspect ratios appear to be a perfect compromise, there are suggestions that in the future vertical aspect ratios will become more popular – and you’ll want to know if that’s the case.
While keeping tabs on these trends can help you to create social media videos that are more engaging, you will still need to come up with compelling and impressive-looking videos that get noticed. That is why you may want to try using Movavi Video Editor, as it can act as a YouTube video maker or help you to create videos for Facebook, Instagram and other social media platforms.
In contrast to what you may expect, Movavi Video Editor has an intuitive approach that makes it easy to familiarize yourself with the software and its features. Its clean user interface can be navigated with ease, and once you find the features you need applying them tends to be straightforward.
With the tools in Movavi Video Editor you’ll have numerous ways in which you can edit and improve your videos. It will enable you to merge clips together, trim out unwanted parts, enhance the video quality, apply effects and filters, add animated transitions, insert audio tracks, record additional footage, and more.
If you want to be able to create impressive videos for social media while taking advantage of current trends, Movavi Video Editor is the perfect way to start doing just that. Don’t worry if you haven’t much experience, as it is designed in such a way that you can jump right in and just start using it.