The advent of smartphones and other mobile devices has taken the whole business world by storm. There are many companies creating mobile responsive websites in order to attract more customers and increase their sales. However, just having a responsive website is not enough to convert a potential customer into sale. With so many mobile websites and applications coming up by different brands, a consumer looks for very factors other than just having a good mobile website. Therefore, it has become more important for industries to focus on points that will lead to improvement in conversion through these gadgets.
Here is what you can do to optimise your sales through mobile and similar gadgets–
Less Content for Relevancy
Mobile phones are handy devices and are used to serve a quick purpose. Therefore, it is important that your mobile site should be on point. If a person is using their mobiles to go through some website, their main intention is to save time. If you distract the customer with all the unnecessary information, they will simply go to another website. Reduce the content, focus on fixed number of scrolls, and emphasise on what is important.
As mentioned earlier, people use mobile search to save time. Therefore, your content should not take too much time to load. Also, reduce the number of images to what is necessary, make them the right size, and avoid interactive sections on the mobile screens. Using oversized and under sized images can cause obstruction for a viewer and may cost you a customer
Now, you have successfully grabbed the viewer’s attention and they are on the verge of becoming a customer. The last thing you want to do is shun them by asking to fill big forms which require too much information at the last stage. Optimise the shopping experience by making your forms as small as possible, avail your shopping cart easily on the interface for a hassle free experience and provide to save customer from giving too much of information that they don’t want to.
Visible Call to Action Buttons
Your call to action buttons should not be hiding in form of some small image. They should literally be calling out. They will help to build a connection between the customer and you. Interactive buttons such as “Call us”, “Ask us”, “Save info”, “Quick inquiry”, etc. help to accelerate the customer’s decision to buy from your website.
These are the most potential conversion destroyers. Pop-up distorts the customer’s view of information, annoys them, and disrupts their thought process which can often lead to going away from your website. This will lead to an overall decrease the traffic on your website.
Ask for Reviews
Ask for short reviews on a question blog. It can be in the form of star rating or a multiple choice question about the service. DO NOT MAKE THEM LONGER!
In order to convert a viewer, you really need to understand their point of view before making a website or employing changes on the already existing websites. Get inside their head and see which is the best way to optimise your website.