Twitter was launched in July 2006 and now its in tenth year, may be one of the more developed social network, however that doesn’t mean that small business marketers truly get it. Its a fact that, Twitter is ready with prime business opportunities, if you simply know where to look. There are six things marketers ought to do on Twitter each day to connect with clients and prospects and win new business:
Listen: Listening is an essential part of any discussion, and this is true in the social media environment as it is in this real world. Listening through the social Web can be as simple as entering a several choice keywords (for e.g., your brand, your competitors brand, geographic areas, and so forth) in the searching facility on Twitter. You may be amazed to find how many folks are effectively making inquiries about your line of business. Actively listen for these discussions, and you could soon be speaking with potential customers.
Engage: Twitter is not a one way broadcast channel. It’s called “social media” for a reason – so get social, and appreciate the discussion! Be ready to become more acquainted with your prospects before going in for the hard sell. The online social environment does not give a brisk and simple route to sales achievement. Online, individuals purchase from individuals they like and trust — so take an ideal opportunity to build connections before going for the execution.
Follow: Take your time to follow Twitter accounts significant to your business. These could be potential customers or prominent industry influencers (e.g., journalists, bloggers, experts, and so on.). A few time a day spent in following the right peoples will help you relentlessly assemble your following. Your rivals’ Twitter accounts are a decent place to begin digging for new connections.
Share: Invest in good blog content, and share it widely on social media. Keep in mind: The normal lifespan of a tweet is just 18 minutes, so make sure to share frequently to increase your web traffic. Twitter can possibly drive huge, focused traffic back to your site. Consider it as a important component of a more extensive SEO strategy.
Endorse: Your ideas is not the legitimate message on social media. Interface with industry influencers and potential customers by underwriting their comments with occasional “like” and re-tweet.
Cross-Pollinate: Socialize all that you do for promotion of your business and send campaigns viral. You can include Twitter “share” buttons to all things you do online to promote your business, including blog content, email campaigns and computerized downloads. Keep in mind, ideally, you will have the same individuals following you on Twitter as you will have subscribed to your email marketing list. Engage your followers with social media , and offer to them by means of email.